Content is not for website. Website is for content rather.

Content is the King:

After all the recent updates of Google like penguin, Panda and Hummingbird etc.

Content or Web content is placed in the main focus of any website.

It has been an admitted fact that website is made for feeding relevant content. But the vise visa is not at all true. Content is not for website. Website is for content rather. That means content has been accepted as a King of any website which controls the brand image of any company or organization whom the particular site belongs to.

It is the main online marketing weapon which Internet marketing people use to market any product or service online.   

10/500 x 100=2

Content Density:

It is the most important factor of web content. The content density is the number of occurrence of any particular keyword in percentage form.  If any particular keyword is repeated 10 times in a webpage having 500 total number of words. Then the content density of the particular keyword would be 2. 

       Keyword/Total number of words X   100 = content Density of the keyword 

Content density is the measurement scale for measuring relevancy of content for any website. The keyword Interior design should be present more than any other word in the content of any website or blog made for Interior design business or service.

After all the updates of Google like penguin, Panda it is suggestible to keep content density less than 2.3% since it has been fixed that content density should always be less than that of English searches so as to avoid penguin penalty.

ON PAGE SEO PROCESS -Keyword research & Google Trends

Keyword research

Keyword research is the initial part and the most important part of On page SEO. Keyword research is conducted in order to ascertain suitable keywords for the particular business or service in question. We can say very easily on which industry our business is based upon but we have to locate the exact keywords or keywords set that people generally make search in Search engines in order to find out our industry.

For that purpose we have to create some words or phrases which perfectly describe the industry or service in question. If we have Interior design firm, then we can take following phrases or seed keywords  

Interior design

Interior design firm

KEYWORD Research with KEYWORD PLANNER

Interior designer

Home improvement

Home décor

Interior decoration

Interior decoration firm

These seed keywords perfectly define the industry i.e. Interior design firm

Then these seed keywords have to be put in KEYWORD PLANNER to get a keyword idea.

We have to set few parameters in KEYWORD PLANNER during Keyword research.

If our targeted customers are local or some other country we have to set geographic location accordingly.

We have to get only those keywords with exactly nearest meaning to our seed keyword phrases.

It has been a common practice to find out less competitive keywords with high number search performed in the targeted market. But there is no point of selecting all those keywords which have very little things to do with the industry or service in question. 

Google Trends:

Detailed tend analysis of the targeted keyword is also needed to check the regional interest over time and the demographic location of people performing searches. 

Top keywords and rising keywords of a particular geographic location can also be located from keyword trend analysis .Keyword planner and Google Trends both help us in fixing and finalizing suitable keywords set for the particular business or service.

Keyword research is extremely important since the success of search engine optimization procedure depends upon it. So it should be performed repeatedly in finding out best possible keywords set for the industry.

People generally think that Keyword research is a part of SEO process

and should be conducted only after the business website is fully developed. But the fact is that this activity is conducted prior to the purchase of domain so that the name of domain could match with the best keywords for the particular business or service.