Sunday, November 23, 2014

ON PAGE SEO PROCESS -Keyword research & Google Trends

Keyword research

Keyword research is the initial part and the most important part of On page SEO. Keyword research is conducted in order to ascertain suitable keywords for the particular business or service in question. We can say very easily on which industry our business is based upon but we have to locate the exact keywords or keywords set that people generally make search in Search engines in order to find out our industry.

For that purpose we have to create some words or phrases which perfectly describe the industry or service in question. If we have Interior design firm, then we can take following phrases or seed keywords  

Interior design
Interior design firm
KEYWORD Research with KEYWORD PLANNER
Interior designer
Home improvement
Home décor
Interior decoration
Interior decoration firm

These seed keywords perfectly define the industry i.e. Interior design firm
Then these seed keywords have to be put in KEYWORD PLANNER to get a keyword idea.
We have to set few parameters in KEYWORD PLANNER during Keyword research.
If our targeted customers are local or some other country we have to set geographic location accordingly.
We have to get only those keywords with exactly nearest meaning to our seed keyword phrases.
It has been a common practice to find out less competitive keywords with high number search performed in the targeted market. But there is no point of selecting all those keywords which have very little things to do with the industry or service in question. 



Google Trends:


Detailed tend analysis of the targeted keyword is also needed to check the regional interest over time and the demographic location of people performing searches. 



Top keywords and rising keywords of a particular geographic location can also be located from keyword trend analysis .Keyword planner and Google Trends both help us in fixing and finalizing suitable keywords set for the particular business or service.

Keyword research is extremely important since the success of search engine optimization procedure depends upon it. So it should be performed repeatedly in finding out best possible keywords set for the industry.

People generally think that Keyword research is a part of SEO process

and should be conducted only after the business website is fully developed. But the fact is that this activity is conducted prior to the purchase of domain so that the name of domain could match with the best keywords for the particular business or service.




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