Keyword research
Keyword
research is the initial part and the most important part of On page SEO.
Keyword research is conducted in order to ascertain suitable keywords for the
particular business or service in question. We can say very easily on which
industry our business is based upon but we have to locate the exact keywords or
keywords set that people generally make search in Search engines in order to
find out our industry.
For
that purpose we have to create some words or phrases which perfectly describe
the industry or service in question. If we have Interior design firm, then we
can take following phrases or seed keywords
Interior
design
Interior
designer
Home improvement
Home décor
Interior
decoration
Interior
decoration firm
These seed
keywords perfectly define the industry i.e. Interior design firm
Then
these seed keywords have to be put in KEYWORD PLANNER to get a keyword idea.
We have
to set few parameters in KEYWORD PLANNER during Keyword research.
If our
targeted customers are local or some other country we have to set geographic
location accordingly.
We have
to get only those keywords with exactly nearest meaning to our seed keyword phrases.
It has
been a common practice to find out less competitive keywords with high number
search performed in the targeted market. But there is no point of
selecting all those keywords which have very little things to do with the
industry or service in question.
Detailed tend analysis of the targeted keyword is also needed to check the regional interest over time and the demographic location of people performing searches.
Top keywords and rising keywords of a particular geographic location can also be located from keyword trend analysis .Keyword planner and Google Trends both help us in fixing and finalizing suitable keywords set for the particular business or service.
Keyword research is extremely important since the success of search engine optimization procedure depends upon it. So it should be performed repeatedly in finding out best possible keywords set for the industry.
People generally think that Keyword research is a part of SEO process
and should be conducted only after the business website is fully developed. But the fact is that this activity is conducted prior to the purchase of domain so that the name of domain could match with the best keywords for the particular business or service.
Google Trends:
Detailed tend analysis of the targeted keyword is also needed to check the regional interest over time and the demographic location of people performing searches.
Top keywords and rising keywords of a particular geographic location can also be located from keyword trend analysis .Keyword planner and Google Trends both help us in fixing and finalizing suitable keywords set for the particular business or service.
Keyword research is extremely important since the success of search engine optimization procedure depends upon it. So it should be performed repeatedly in finding out best possible keywords set for the industry.
People generally think that Keyword research is a part of SEO process
and should be conducted only after the business website is fully developed. But the fact is that this activity is conducted prior to the purchase of domain so that the name of domain could match with the best keywords for the particular business or service.
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Great blog. This is very helpful post for me. These are the best tips for search engine ranking optimization
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