What is SEO?
The full form of SEO is search Engine Optimization. It actually means visibility in search engine like Google. People invest lot of money in making new website for his business or his service. But until and unless it is visible it is useless. Visibility actually means getting found by prospects or targeted customers through search in Google,Bing or any other search engine. It is not possible to share the web link to everybody.
People must find his or her business or service in normal search result and off course in the first page of google in those particular keywords. If anyone has a beautiful website on home Improvement then people must find his business website by searching on Google or Bing on first page. The important factor is very few people hardly go to 2nd 3rd or 4th page of Google to find any service or product.
So the beautiful website on home Improvement is totally worth less if people cannot find it in google first page by searching in google with the keyword home Improvement.
How to do SEO?
Search Engine Optimization is a way of manipulation of search engine results to rank any website higher in search engine; it also helps it to get more visitors relevant to that particular service, business or keywords.
Google page Rank
Links or Back links are very vital from SEO point of view. If some website inserts a link of the Domain in question to its page the domain gets a back link or inward link. It gets a promotion or vote.
Google’s PageRank is a mechanism of counting link votes and fixing which domains or websites are truly very important in their particular category of service/product. These scores are then used along with many other things to determine if a page will rank well in a search.
The more links a page gets, the higher PageRank it acquires.
But all votes are not equal according to Google page Rank formula, Pages with higher PageRank certainly have vote with better value.
Page rank formula is something like this:
PR(P) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
Where d stands for damping factor
IF we don’t consider the damping criteria then the formula will go like this
PR(P) = PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)
In order to find the PageRank of particular page, say P, we have to findout all the pages that are linking to page P. Let us say we can find a page, T1, which has a PageRank of 8 and links to 2 pages, then page T1 will give 8/2=4) to page P. Now we have to do this for T2, T3 and all other pages linking to page P- and adding up to get the value.
P might be linking back to some of those pages - or might be linking to some pages which are in turn linking to those pages, and if page PageRank of P is increased, that will help in increasing theirs’ also. So these types of calculations have to be made repeatedly. A spreadsheet should be maintained for this.
While most of the SEO experts categorize SEO to white hat SEO & black hat SEO .The main difference in the way of earning back links.
The full form of SEO is search Engine Optimization. It actually means visibility in search engine like Google. People invest lot of money in making new website for his business or his service. But until and unless it is visible it is useless. Visibility actually means getting found by prospects or targeted customers through search in Google,Bing or any other search engine. It is not possible to share the web link to everybody.
So the beautiful website on home Improvement is totally worth less if people cannot find it in google first page by searching in google with the keyword home Improvement.
How to do SEO?
Search Engine Optimization is a way of manipulation of search engine results to rank any website higher in search engine; it also helps it to get more visitors relevant to that particular service, business or keywords.
Google page Rank
Links or Back links are very vital from SEO point of view. If some website inserts a link of the Domain in question to its page the domain gets a back link or inward link. It gets a promotion or vote.
Google’s PageRank is a mechanism of counting link votes and fixing which domains or websites are truly very important in their particular category of service/product. These scores are then used along with many other things to determine if a page will rank well in a search.
The more links a page gets, the higher PageRank it acquires.
But all votes are not equal according to Google page Rank formula, Pages with higher PageRank certainly have vote with better value.
Page rank formula is something like this:
PR(P) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
Where d stands for damping factor
IF we don’t consider the damping criteria then the formula will go like this
PR(P) = PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)
In order to find the PageRank of particular page, say P, we have to findout all the pages that are linking to page P. Let us say we can find a page, T1, which has a PageRank of 8 and links to 2 pages, then page T1 will give 8/2=4) to page P. Now we have to do this for T2, T3 and all other pages linking to page P- and adding up to get the value.
P might be linking back to some of those pages - or might be linking to some pages which are in turn linking to those pages, and if page PageRank of P is increased, that will help in increasing theirs’ also. So these types of calculations have to be made repeatedly. A spreadsheet should be maintained for this.
While most of the SEO experts categorize SEO to white hat SEO & black hat SEO .The main difference in the way of earning back links.
Very informative post about search engine optimization internet marketing. Thanks for sharing.
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