Present Trend Of Digital Marketing And SEO Growth Hacking

Growth hacking is a term coined by Sean Ellis in 2010 to differentiate between digital marketers and growth hackers. Growth hackers works through various clusters of segments like sales segments, product development in order to maximize the growth of a business. Building a hacking team is a certain kind of breed fit the growth hacker position not only they are willing but they are logical and creative as well. In Digital Marketing growth hackers are mostly indulgent in content marketing and analytics.

 The difference between growth hacking and digital marketing is divided by fine lines but one requires a different approach. Growth hackers work across many departments including marketing, sales. They create a vast dimension and do not limit their responsibilities and to stimulate the growth. Growth hackers are typically associated with start up companies that are looking for potential growth. Digital marketers strive to achieve brand awareness and customer loyalty to the product or service.

Digital marketing is a product and service which is through digital channels like internet, mobile devices and social media. Acquiring new customers and increasing brand awareness is the key to digital Marketing success. There are various departments that contributes to customers journey through the sales funnel. Digital Marketing plays a huge role in getting the brand although Digital Marketing  or SEO growth hackers have a strong focus on growing the business and every aspect of sales and find the best strategies to grow. They always find new ways of acquiring new customers and retain them in low cost expenses.
paytm.com ,www.vrbo.com are the buring examples of Digital marketing or SEO Growth  Hacking

Sibesh Chakraborty is one of the best freelance SEO consultants in India with more than ten years of relevant expertise ,can be contacted by Phone:+91-8583872060(WhatsApp) by Email: sibeshchakraborty@gmail.com for further assistance. 

Content is not for website. Website is for content rather.

Content is the King:

After all the recent updates of Google like penguin, Panda and Hummingbird etc.

Content or Web content is placed in the main focus of any website.

It has been an admitted fact that website is made for feeding relevant content. But the vise visa is not at all true. Content is not for website. Website is for content rather. That means content has been accepted as a King of any website which controls the brand image of any company or organization whom the particular site belongs to.

It is the main online marketing weapon which Internet marketing people use to market any product or service online.   

10/500 x 100=2

Content Density:

It is the most important factor of web content. The content density is the number of occurrence of any particular keyword in percentage form.  If any particular keyword is repeated 10 times in a webpage having 500 total number of words. Then the content density of the particular keyword would be 2. 

       Keyword/Total number of words X   100 = content Density of the keyword 

Content density is the measurement scale for measuring relevancy of content for any website. The keyword Interior design should be present more than any other word in the content of any website or blog made for Interior design business or service.

After all the updates of Google like penguin, Panda it is suggestible to keep content density less than 2.3% since it has been fixed that content density should always be less than that of English searches so as to avoid penguin penalty.

Competition analysis of Meta Tags is vital to check the Top players in a particular niche or industry

After obtaining perfectly suitable keywords from trend analysis and keyword research proper Meta Tags should be input page wise of the domain.

Meta title and Meta description tags are vital for any website to rank well in Google since Google crawler reads title and Meta description tags only, Meta keyword is not so important but it is still required to rank well in other search engines like Bing etc.

The character length of Meta title tag has be within 70 since Google crawler cannot read anything more than that limit.

Meta description tag which gives a small overview on the business and service/ services offered by the business, has to be within 155 characters length.

Detailed Competition analysis of Meta Tags is also very much required in order to find out who are ranking top in search engine in that particular niche or industry, what keywords they are using in their title, Meta keywords and description tags.

One separate excel sheet should be properly maintained for that purpose. One column of that excel sheet should be kept for domain name/url, one column for title, one column for keywords and the fourth one for Meta description tag.

Creation and configuration of Google Web ¬Master Tool Account is another vital step in on page SEO process.

It is followed by site authentication which can be performed by uploading html file (downloaded from Web¬ Master Tool) with FTP Client like Filezilla FTP, CORE or Smart FTP etc.

Robots.txt and xml sitemap creation is another important step in on page SEO process.
.

ON PAGE SEO PROCESS -Keyword research & Google Trends

Keyword research

Keyword research is the initial part and the most important part of On page SEO. Keyword research is conducted in order to ascertain suitable keywords for the particular business or service in question. We can say very easily on which industry our business is based upon but we have to locate the exact keywords or keywords set that people generally make search in Search engines in order to find out our industry.

For that purpose we have to create some words or phrases which perfectly describe the industry or service in question. If we have Interior design firm, then we can take following phrases or seed keywords  

Interior design

Interior design firm

KEYWORD Research with KEYWORD PLANNER

Interior designer

Home improvement

Home décor

Interior decoration

Interior decoration firm

These seed keywords perfectly define the industry i.e. Interior design firm

Then these seed keywords have to be put in KEYWORD PLANNER to get a keyword idea.

We have to set few parameters in KEYWORD PLANNER during Keyword research.

If our targeted customers are local or some other country we have to set geographic location accordingly.

We have to get only those keywords with exactly nearest meaning to our seed keyword phrases.

It has been a common practice to find out less competitive keywords with high number search performed in the targeted market. But there is no point of selecting all those keywords which have very little things to do with the industry or service in question. 

Google Trends:

Detailed tend analysis of the targeted keyword is also needed to check the regional interest over time and the demographic location of people performing searches. 

Top keywords and rising keywords of a particular geographic location can also be located from keyword trend analysis .Keyword planner and Google Trends both help us in fixing and finalizing suitable keywords set for the particular business or service.

Keyword research is extremely important since the success of search engine optimization procedure depends upon it. So it should be performed repeatedly in finding out best possible keywords set for the industry.

People generally think that Keyword research is a part of SEO process

and should be conducted only after the business website is fully developed. But the fact is that this activity is conducted prior to the purchase of domain so that the name of domain could match with the best keywords for the particular business or service.

On Page SEO VS Off Page SEO

Although SEO experts categorize SEO to white hat & black hat Optimization, SEO can generally be classified into two categories i.e. Off Page Optimization and On Page Optimization.

On Page SEO:
Design level SE0 is called On Page Optimization where SE0 Expert has to change the code or design of the website/webpage to make it much more SEO friendly.

Off Page SEO:
On the other hand the process of Off Page Optimization is all about actual link building process where an SEO Expert has to build valuable back links for the domain without changing the code or design of the website/webpage in question.

Which one more Important - On Page SEO or Off Page SEO:
People think that On Page is not at all important and any website can easily be optimized with the help of off page SEO alone.

It is definitely true that off page SEO is all about link building. Vital Back links are obtained during this Off Page SEO process. But until and unless a website or page becomes truly SEO friendly or perfectly suitable for Off page process, back link building job is just an wastage of time and energy.

So we can easily say that On Page SEO does the ground work and gives a perfectly suitable base or ground for Off Page optimization process. It has been noticed that 40 to 50 percent of total SEO target can easily be achieved with On page SEO.

SEO How To do

What is SEO?
The full form of SEO is search Engine Optimization. It actually means visibility in search engine like Google. People invest lot of money in making new website for his business or his service. But until and unless it is visible it is useless.  Visibility actually means getting found by prospects or targeted customers through search in Google,Bing or any other search engine. It is not possible to share the web link to everybody.

People must find his or her business or service in normal search result and off course in the first page of google in those particular keywords. If anyone has a beautiful website on home Improvement then people must find his business website by searching on Google or Bing on first page. The important factor is very few people hardly go to 2nd 3rd or 4th page of Google to find any service or product.
So the beautiful website on home Improvement is totally worth less if people cannot find it in google first page by searching in google with the keyword  home Improvement.

How to do SEO?
Search Engine Optimization is a way of manipulation of search engine results to rank any website higher in search engine; it also helps it to get more visitors relevant to that particular service, business or keywords.

Google page Rank
Links or Back links are very vital from SEO point of view. If some website inserts a link of the Domain in question to its page the domain gets a back link or inward link. It gets a promotion or vote.
Google’s PageRank is a mechanism of counting link votes and fixing which domains or websites are truly very important in their particular category of service/product. These scores are then used along with many other things to determine if a page will rank well in a search.
The more links a page gets, the higher PageRank it acquires.
But all votes are not equal according to Google page Rank formula, Pages with higher PageRank certainly have vote with better value.
Page rank formula is something like this:
PR(P) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
Where d stands for damping factor
IF we don’t consider the damping criteria then the formula will go like this
PR(P) = PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)
In order to find the PageRank of particular page, say P, we have to findout  all the pages that are linking  to page P. Let us say we can find a page, T1, which has a PageRank of 8 and links to 2 pages, then page T1 will give  8/2=4) to page P. Now we have to do this for T2, T3 and all other pages linking to page P- and adding up to get the value.
P might be linking back to some of those pages - or might be linking to some pages which are in turn linking to those pages, and if page  PageRank of P is increased, that will help in increasing  theirs’ also. So these types of calculations have to be made repeatedly. A spreadsheet should be maintained for this.

While most of the SEO experts categorize SEO to white hat SEO & black hat SEO .The main difference in the way of earning back links.